#5 Data and Marketing @Storm Digital

Thursday  18 July  2019  4:00 PM    Thursday  18 July  2019 6:00 PM
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Last update 19/07/2019

For this edition, we are going to explore the intersection of marketing and data science, and how machine learning can be used to provide a relevant and better experience to online users. Unlike previous sessions, this time the case will include a business problem that machine learning can help solve. Some of the questions we will discuss Thursday:

- How can a business problem be translated into a machine learning problem?
- What type of data and which model should be used?
- Is machine learning always the answer?

To guide the discussion, we will present a case by Storm Digital, from a marketing problem to exploring machine learning possibilities.

18:00 Walk in, Pizza & drinks
18:30 Start, about Storm Digital
18:40 Case Presentation (Ilyas)
19:00 Machine learning part (Henry)
19:30 Discussion
20:00 End

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Storm Digital
Gedempte Zuiderdiep 22, Groningen, NL
Storm Digital
Gedempte Zuiderdiep 22, Groningen, NL
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