#5 Data and Marketing @Storm Digital
For this edition, we are going to explore the intersection of marketing and data science, and how machine learning can be used to provide a relevant and better experience to online users. Unlike previous sessions, this time the case will include a business problem that machine learning can help solve. Some of the questions we will discuss Thursday:
- How can a business problem be translated into a machine learning problem?
- What type of data and which model should be used?
- Is machine learning always the answer?
To guide the discussion, we will present a case by Storm Digital, from a marketing problem to exploring machine learning possibilities.
18:00 Walk in, Pizza & drinks
18:30 Start, about Storm Digital
18:40 Case Presentation (Ilyas)
19:00 Machine learning part (Henry)
Gedempte Zuiderdiep 22, Groningen, NL